Members Success Stories – 3E Accounting Pte Ltd
Abigail Yu oversees executive leadership, led the operations and strategic directions for the whole 3E Accounting Group, including the IT Solution, public relations and digital marketing functions of the company to drive the overall competitiveness and success of business.
She graduated from National University of Singapore with a honours degree in Communication and New Media, and she was extensively trained and well-versed in business communication matters. Areas of specialisation includes crisis management, financial communication and communication management.
Audaciously ambitious, Abigail has successfully positioned 3E Accounting as the first robotics accounting firm in Asia-Pacific that is driven by Machine Learning (ML) and Artificial Intelligence (AI), branded 3E Accounting as pioneer in spanning robotic business automation (RPA) in the accounting industry and a swift-adapter amidst evolving challenges in COVID-19. These reinforced 3E’s vision as the world’s leading service provider for staying ahead of major market developments and of other competitors.
Moving forward, Abigail will continue developing new strategies to enhance the current positioning of 3E and alleviate its standing for 3E to constantly stay ahead of the game as a market leader in the accounting field.